No matter how adept you are at the services you provide, no one can benefit from them if they don’t know about your business. The challenge is making sure people in your community or region are aware of you and that they can learn more about your business. Even if you don’t have a large marketing budget, you can still create buzz around your service.
Build Your Brand
One of the most important things you can do for yourself is to build up a positive brand image on social media websites. When there are blocks of time during which you don’t have appointments scheduled with clients, use that free tine to your advantage. Create unique posts that are relevant to your consulting services, follow other consultants and business owners, and interact with your followers. These actions will help you build up a larger following, and that can lead to more brand recognition for your services.
Write Blog Posts
Your website should have a blog, which you can use to create engaging and entertaining posts. As you share these posts on your social media pages, you can also add prompts to encourage your followers to like, comment, and share your posts. Additionally, look for other professionals in your field who also have blogs. You can guest post on each other’s blogs and, as you each promote your posts, you’ll be exposing each other to your followers.
Schedule Guest Appearances on Podcasts
If you listen to podcasts, you already know there’s a podcast on virtually every topic. You can contact podcast personalities to request to appear as a guest on their shows as a means of creating more awareness about your consulting service. As a general rule, you should already have a plan for the topic you’ll want to discuss. This will help the podcast host prepare for your interview, while also helping you create a presentation that will be engaging and entertaining.
You should continue to look for new ways to promote yourself as a consultant in your field of interest. This can involve attending public events, participating in charitable events, or simply networking with other business leaders in your community. As long as you’re consistently making the effort to market yourself, your consulting business will develop a positive public image over time.